This Month in Luxury: Apple Watch beats Rolex

Welcome to This Month in Luxury, presented by Micah Singleton, The Verge’s resident Luxury Director. In this monthly (or whenever we remember) column, I will take you on a completely superficial journey of opulence, pointing out one device, artifact, or service an upscale individual such as yourself would take pleasure in experiencing. Let the journey begin.

Look. There are a few things that are just facts of life; death, taxes, Donald Trump saying something fucking insane, and Rolex being considered a top-tier luxury brand. But what was not expected in the least is that the Apple Watch — the device that you bought six months ago and is now sitting in your night stand — would be considered a bigger name in luxury watchmaking than the…

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